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Feb 23, 2017

This week in The Brand Hole, we look at the math-y and mysterious world of brand valuation. How do these lists get made? How come some brands are better than others? (Spoiler: it's cuz they have more brand points). And who the hell is actually going to buy just your brand, Apple? It's definitely not us; Mike's still...


Feb 16, 2017

This week in The Brand Hole, Caitlin confronts Mike about protecting his own name. Then we dive into the world of ~*~visions~*~, and why brands get all out of breath for their own. Have you ever wondered what Chili's brand vision is? Probably not, but you're about to find out how lame it is anyway. Same goes for Tyson,...


Feb 9, 2017

This week in The Brand Hole, expert namer Caitlin Barrett forgets how words work, and then comedian Mike Albanese gets incredibly serious about how brands should (and shouldn't) use comedy and how brands can (and should!) work with professional comedians to get those sweet, sweet laughs they're after. We talk about...


Feb 2, 2017

Welcome to The Brand Hole, our completely NSFW podcast about brand and business that asks, what are the world's biggest brands horny for?

In our first episode, we talk about what brands are, and how brands and businesses are horny for different things. Then, we get INTO IT, and talk about how horny brands are to be...