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Mar 30, 2017

This week, we give brands a pep talk they didn't ask for (but one they could probably use) about how to do good in the world. Will it be easy? No. Will they have to change a lot about themselves to do it right? Sure will!

We discuss Nike's brand of girl power, and how it doesn't always line up with how the women making...


Mar 23, 2017

This week, we talk about naming (brand) names: When and why we do it, when and why we don’t, and why it means so much to your favorite brands that you mention them. (Who DOESN'T get off a Delta flight raving about their selection of Coca-Cola products?)

In the age of digital assistants like Alexa, Siri, and Bixby,...


Mar 16, 2017

This week, we learn that Caitlin's mom doesn't know how to spell Caitlin's last name (or her own). Then we haul young person and social-media expert Joey Burtoni into The Brand Hole, who teaches us about hashtags, and whether they are good. (They can be good, but there are a lot of ways to use them wrong.)

Then we...


Mar 9, 2017

This week in The Brand Hole, we paint our faces with the blood of slain brands and get DISRUPTIVE. (We don't talk about the blood on the podcast, but you're free to picture it.) We talk about businesses that are (maybe?) real disruptors, meet some mini disruptors (like Warby Parker, Casper, Seamless, and Uber), and then...


Mar 2, 2017

This week in The Brand Hole, we talk about brands’ favorite culture: Employee culture. Caitlin shares some dark moments from her time at Martha Stewart Living Omnimedia and leads Mike in the Walmart cheer—butt shimmy and all. Then we talk about Chick-Fil-A, In-N-Out, and finding religion at the bottom of a fry bag....