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May 25, 2017

This week, photographer Nick D'Emilio tries to teach Caitlin to be comfortable with photography. Doesn't happen. But she does learn a lot along the way about how to brief, work with, and not piss off a photographer. 

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May 18, 2017

This week, Caitlin's business partner, Paula Pou, drops into The Brand Hole. We talk about how and why we left the big-agency world to start our own tiny-agency life. Before you ask, yes, it involves chainsaws and axes.

We get into some of the realities of starting a business that, as brand people, we weren't ready for,...


May 11, 2017

This week, author and namer Courtney Maum joins Caitlin in The Brand Hole to talk about the holy grail of business—a breakthrough. We dig into the themes in her new book, Touch, that are extremely relevant to today's brands. How DOES a thing become a thing?

Then we nerd out about naming things. Have you every...


May 4, 2017

This week, we get to know what Gen Z thinks is cool. Actually, we get to know what Google thinks Gen Z thinks is cool. Spoiler: They love Google.

We review Google's Gen Z research study called It's Lit: A Guide to What Teens Think Is Cool. Page by page, we discover that we know nothing about today's youth--and we...