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Jul 27, 2017

Paula Pou joins Caitlin once again, in an episode that was definitely prepared well in advance and was not in any way a last-minute concept. We review MIT Technology Review's 50 Smartest Companies for 2017, a list that in no way was developed to be judged by brand experts, and we judge it. We judge...


Jul 20, 2017

Nick Horbaczewski, CEO of the Drone Racing League, pops in to tell us about branding something that didn't exist before. Like a Drone Racing League, for instance.

We talk about building a brand and business at the intersection of sports, technology, media, and entertainment. And then Nick tells Caitlin about the future...


Jul 13, 2017

Paula Pou is back again, and we finish answering your branding questions, such as:

Thought leadership: Barf?

How do you resolve a dispute in the world of branding and advertising? (We won't even make you listen for the answer: It's arm wrestling.)

And where do branding folks go when they get burned out? (We've got a...


Jul 6, 2017

Everyone is so horny for start-ups these days: What's up with that? We tackle that question with a real-life start-up founder, Jonnie Hallman of Cushion. We talk about starting your start-up without funding, how to exist outside of the bro-y culture of the start-up scene, Employee Larry, and why the hell there is such...