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Sep 27, 2017

THE BEST BRANDS HAVE BEEN RELEASED! That's right, Interbrand's Best Global Brands list of the top 100 brands in the world is LIVE. 

Special guests Nora Geiss and Markus Hutchins join Caitlin to question absolutely everything about this list, from its theme to its methodology to the dollar values attached to these...


Sep 21, 2017

Today, special guest (and Caitlin's business partner) Paula Pou talks about when brands go too far in service of creating "brand experiences": when they tell their employees, like, how to be a person. From personal hygiene to jaywalking to encouraging criticism of fellow employees, brands try to control how...


Sep 14, 2017

Lauryn Bennett of Villain Branding drops into The Brand Hole today, to talk about how brands talk. What's a voice based on? Who should use it, and how? And when does it get in the way of clarity?

 

 


Sep 7, 2017

It’s not even controversial to say that the state of politics today is BAD.  Special guest Anjelica Triola, of Skill Committee and Creative Caucus, joins to talk about how politicians and political groups can use the skill of branding to be clearer, more consistent, and maybe even dabble in being relevant to...