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Oct 26, 2017

WHY DO WE WORK SO HARD? There is almost no situation in which branding, marketing, and advertising (or most industries) are life-or-death, and yet SOME of us work until we literally lose all of our hair (ok, that might be specific to Caitlin...)

Caitlin's mom, Chris Barrett, joins to talk about why we push ourselves to...


Oct 19, 2017

The sonic brands are back in town! In part 2 of our episode on sonic branding, Kevin Perlmutter returns to share examples of how sonic branding shows up in everyday lifeā€”to guide us, delight us, and annoy our faces off. And actually? This stuff might even save lives. 


Oct 12, 2017

Brands can own sounds? Yeah, that's a thing. Special guest Kevin Perlmutter of Man Made Music joins today, in the first of two episodes, to explain sonic branding. What is it? What does it include? Is it just, like, jingles? (Spoiler: NO.)

Next week we get into when sonic branding goes wrong, so subscribe to hear part...


Oct 5, 2017

Wht th fck, brnds? Creative strategist Natalie Balthrop joins today to talk about brands dropping vowels and picking up a whole lot of obnoxious brand baggage. From the simple dropped "e" in Flickr to vowel-free BHLDN, we dig into the many ways brands give up A, E, I, O, and U (occasionally Y, sure). Help us put an end...