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Nov 30, 2017

Brands, via technology, want our attention ALL. THE. TIME. Courtney Maum, author of Touch, joins to talk about persuasion design, and how technology is increasingly designed to make us passive audiences, rather than active participants. 

"Breaking Up With Your Smartphone"

Nov 16, 2017

Shillington. Yes, that is the real name of a for-profit design college. Is it a good name? No. But, as Caitlin and special guest Paula Pou discuss, it's hardly the worst branding offense committed by a for-profit college.  

Also: Lil Wayne went to University of Phoenix? And Shaq? SHAQ??

Nov 9, 2017

How do you get to better answers? You ask better questions. Wild, right? Brand strategist Taylor Gandossy drops in to talk about all the ways we could be asking better questions as we're building brands, growing brands, and taking brands apart to put them back together. 

Nov 2, 2017

Can you truly not have a brand? Of course not. Moving on...

Ultra special guest Dan Spiegel joins Caitlin to go way, way, waaaaay off topic into the stuff that really matters: how to handle having to pee during client meetings, looking important during a presentation, and giving Amazon the keys to your house.