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Apr 13, 2017

Special guest Patrick Coffee, senior editor at Adweek and editor of Agency Spy, joins us to tell the story of William Grizack, a.k.a. The Griz: branding's most notorious criminal. This story has it all: $269 million worth of fraud, burner phones, an Audi Q7, and, of course, brands. 

We talk about how he got caught, and, more importantly, how he got away with it for so long. What are the weaknesses of the agency system that he was able to exploit? What did it take to pull off this con—over and over, at agencies across the country?

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