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May 11, 2017

This week, author and namer Courtney Maum joins Caitlin in The Brand Hole to talk about the holy grail of business—a breakthrough. We dig into the themes in her new book, Touch, that are extremely relevant to today's brands. How DOES a thing become a thing?

Then we nerd out about naming things. Have you every heard of a Verbal Disaster Squad? You're about to. 

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