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May 18, 2017

This week, Caitlin's business partner, Paula Pou, drops into The Brand Hole. We talk about how and why we left the big-agency world to start our own tiny-agency life. Before you ask, yes, it involves chainsaws and axes.

We get into some of the realities of starting a business that, as brand people, we weren't ready for, like doing math and paying for our own Post-Its. And why it's hard, but very very worth it, to run a business with your best friend. 

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