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Oct 5, 2017

Wht th fck, brnds? Creative strategist Natalie Balthrop joins today to talk about brands dropping vowels and picking up a whole lot of obnoxious brand baggage. From the simple dropped "e" in Flickr to vowel-free BHLDN, we dig into the many ways brands give up A, E, I, O, and U (occasionally Y, sure). Help us put an end to the War on Vowels!

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