Preview Mode Links will not work in preview mode

Oct 12, 2017

Brands can own sounds? Yeah, that's a thing. Special guest Kevin Perlmutter of Man Made Music joins today, in the first of two episodes, to explain sonic branding. What is it? What does it include? Is it just, like, jingles? (Spoiler: NO.)

Next week we get into when sonic branding goes wrong, so subscribe to hear part 2.

www.thebrandhole.com