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Feb 8, 2018

When a brand gets something really, really wrong, it's often because it missed something really important about what its brand means to the people who use it. And when a brand gets something really right? It might be because it tapped into a way of using its brand that it hadn't understood before.
 
Special guest Danya Glabau of Implosion Labs joins to explain what ethnographic research is, its value in answering "how" questions, and what to think about along the way. 
 
Episode link: https://culanth.org/articles/741-writing-the-implosion-teaching-the-world-one
 
We're back in two weeks with part 2, where we'll get into why brands should use ethnographic research; how brands can find new opportunity if they're willing rethink how they recruit for, and design, research that's more inclusive; and what to do with the tools that come out of ethnographic research.