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Mar 9, 2017

This week in The Brand Hole, we paint our faces with the blood of slain brands and get DISRUPTIVE. (We don't talk about the blood on the podcast, but you're free to picture it.) We talk about businesses that are (maybe?) real disruptors, meet some mini disruptors (like Warby Parker, Casper, Seamless, and Uber), and then poke at a bunch of fakers. 

We spend way too much time talking about a copycat brand called GHOST BED, reveal which deodorant brands disrupt our sweaty bodies, and Caitlin makes Mike admit she's both the strongest and most allergic woman he knows. Superlatives matter. Speaking of superlatives, we find a disruptor who calls himself the "Top Tosser." That is worth the price of the episode alone (the episode is free).

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