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Mar 16, 2017

This week, we learn that Caitlin's mom doesn't know how to spell Caitlin's last name (or her own). Then we haul young person and social-media expert Joey Burtoni into The Brand Hole, who teaches us about hashtags, and whether they are good. (They can be good, but there are a lot of ways to use them wrong.)

Then we explore why hashtags aren't trademarks, and wonder why brands are trying to own them as trademarks anyway. Listen, brands, don't bogart your hashtags. You have plenty of intellectual property. And celebrities, while we're talking, maybe chill with trying to trademark your kids' weird names. That's not how trademarks work. 

P.S. Caitlin says REI's hashtag is #getoutside and it's really #optoutside and we regret the error ::fart sounds::

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